Reading this chapter will help you do the following: Understand the roles of mission, vision, and values in the planning process. Understand how mission and vision fit into the planning-organizing-leading-controlling P-O-L-C framework. See how creativity and passion are related to vision.
Below depicts examples of Psychographic Segmentation Variables; beginning with personality. Many companies try to develop a personality for their product that compares to the personality of a large segment of the market IE their target market.
Such product personalities are communicated to end consumers through promotional campaigns. Many brands of perfumes, cigarettes, colones, liquor, cars, and even computers have been given personalities similar to target markets in order to stimulate sales.
Think about this concept, it may prove advantageous to your business venture. What personality in general would end consumers of your product or service have? Personality - Introvert, extravert, highly determined, authoritarian, sociable, motivated, powerful, etc Does the personality of a consumer determine whether or not they purchase your product?
A bra manufacture may sell two types of bras; one designed for the "active female" and another designed for the "in-active female". In this case, the manufacturer, upon conducting research, discovered that many active females require a bra to accommodate their life style.
Will the life style of your end consumers effect whether or not they buy your product or service. If so, what style will most likely demand your product or service?
Life style - Active achiever, pleasure seeker, values, beliefs, etc Does the life style of a consumer determine whether or not they purchase your product? Moreover, each social class has their own preference when purchasing, cars, boats, clothes, education, homes, furniture, reading materials and the list goes on and on.
Below discusses six types of social classes. This group represents the "social" elite. Their wealth is generally passed down through the generations and their family background is, in many cases, well known.
In general, they buy jewelry, homes, vacations, status symbols, "superior" education for their children, and the like. The products which they normally purchase are expensive homes, automobiles, education for their children, jewelry, swimming pools, and other merchandise that represents status.
They do, however, live extremely "comfortable" and enjoy fine homes, clothes, furniture, wines, appliances, etc. This class focuses much of their attention on careers as corporate managers, successful business owners, and other professional positions.
This class in said to conform to norms and standards set by society and rarely deviates from what is expected. Their conventional homes are of great importance to them and they feel the need to keep them neat and tidy. They buy standard household goods, furniture and clothing that is traditional and tidy.
They generally seek respect, protect their possessions, and search for "security". The top-lower male usually drinks beer, likes watching sports, and enjoys the outdoors.
The top-lower female usually holds part or full time positions to provide extra income for the family. They are frequently unemployed and require some sort of public assistance.
Their purchases are generally more spontaneous and brought on credit. Their housing is, for the most part, below standard. The above class structures were not developed to offend, but rather to provide insight into the products and services one class may buy over another.
Is social class an important factor to your business, product, or service? If so, which social class esis more inclined to buy your product or service?It is important that your nonprofit’s activities tie directly to your mission statement and help to further that mission.
Programs and missions can change in any business, including nonprofits. When the focus of a nonprofit organization begins to shift, the nonprofit’s board and staff should consider amending the mission statement to. PREPARE Disaster Plan Template and Guidelines Page 3.
DISASTER PLAN TEMPLATE AND GUIDELINES. The following document serves as a template to assist your long-term care organization to plan and prepare to meet the needs of both your residents and staff in the event of a disaster/emergency. The Disaster Plan is. Continuity of Operations Plan Template for Federal Departments and Agencies The [Organization Name]’s mission is to [enter mission statement].
To accomplish this mission [Organization Name] Continuity of Operations Plan and programs to ensure the organization is capable of conducting its essential missions and functions under all. Former business school professor, entrepreneur (founder of metin2sell.com), and colleague Randall S.
Hansen, PhD, has done a masterful job of assembling resources that aim to help your career, including an excellent five-step plan for creating personal mission statements. The other steps of the process include value assessment, vision and mission formulation, strategy design, performance audit analysis, action plan development, contingency planning and.
Internal Analysis Inputs to Strategy. A mission statement is generated to retain consistency in overall strategy and to communicate core organizational goals to all stakeholders. The goal of a SWOT analysis is to analyze the business environment to develop a strategic plan of action that captures opportunities using internal strengths.