About International Brands Our Mission Founded by Sania Breton inInternational Brands' commitment is to deliver innovative rentable solutions to its growing number of Businesses. Finding opportunities in various fields and developing strategies to maximize their potentials is our specialty.
Navistar International headquarters building in Lisle, IL. International Harvester[ edit ] Main article: International Harvester The merger of McCormick Harvesting Machine Company and the Deering Harvester Company in resulted in the International brand of the International Harvester Company IH of Chicago, Illinoiswhich over the next three-quarters of a century evolved to become a diversified manufacturer of farming equipment, construction equipment, gas turbines, trucks, buses, and related components.
Navy as weapons carriers, cargo transporters and light artillery movement. Today, Navistar produces International brand military vehicles through its affiliate Navistar Defense.
Ford had Navistar under-contract that same year to produce engines for their passenger fleet of work light work trucks.
Transition from agricultural roots[ edit ] International Harvester fell on hard times during the poor agricultural economy in the early to mids and the effects of a long strike with the UAW over proposed work rule changes. IH's new CEO, Donald Lennox, directed the management organization to begin exiting many of its IH's historical business sectors in an effort to survive.
Some of the sales of profitable business endeavors were executed to raise cash for short-term survival, while other divisions were sold due to lack of immediate profitability. During this period of questionable economic survival, International brand an effort to raise needed cash and to reduce losses, the management team led by Mr.
Lennox at IH shed many of its operating divisions: The company rechristened itself on February 20, to Navistar International Corporation.
The International Harvester name and IH logo were assets of the Agricultural Division and consequently were part of the sale to Tenneco ; the IH name and logo are still International brand use, having been incorporated into the Case IH brand name. Navistar still uses the "International" brand in its diesel engine and truck product lines, and the brand name continues on in product lines of Navistar International's International Truck and Engine Corporation subsidiary.
Rediversification[ edit ] During the s and s, the popularity of diesel engines had made Navistar a leading manufacturer of bus chassis, particularly school buses.
The company purchased one-third of American Transportation Corporation AmTranan Arkansas-based manufacturer inand the remaining two-thirds in April By becoming both a body and chassis manufacturer at the same time, Navistar gained significant market share in the industry.
After nearly a century of business in ChicagoNavistar announced its plans on 30 September to leave the city and relocate its corporate offices to west suburban Warrenville, Illinois. It was by far the largest pickup truck available for retail sale and two of the three versions the CXT and RXT were essentially International Durastar medium-duty trucks fitted with pickup beds.
The third version the MXT was essentially a street-legal version of a Navistar-designed military vehicle.
The three XT trucks were sold until For a short time Workhorse offered an integrated chassis-body product called MetroStar.
Accounting issues[ edit ] In Januarythe company declared it would not file its form K annual report with the U.
Securities and Exchange Commission on time.
In April, Navistar fired Deloitte, its independent auditor for 98 years, and hired KPMG to help restate earnings back to to fix accounting errors.
On December 15,Navistar executives announced further delay of its restatement and results. Four other company executives paid civil penalties without admitting liability.
In DecemberNavistar disclosed more accounting problems. These involved out-of-period adjustments, which were corrections of prior period errors relating to product warranties. In addition, a material weakness was disclosed.
In the company's annual 10K, they reported that weakness was "surrounding validation of the completeness and accuracy of underlying data used in the determination of significant accounting estimates and accounting transactions.
Specifically, controls were not designed to identify errors in the underlying data which was used to calculate warranty cost estimates and other significant accounting estimates and the accounting effects of significant transactions. Navistar Defense would be led by Archie Massicotte, a 26 year veteran of the company.
Ustian stated "This is a natural area of growth for International. We already have all the platforms that the U. The Navistar series has been fielded by the Canadian Forces for domestic operations.
Inthe U. In the company's 10K filing, they projected military sales to continue to decline, citing U. The company projected military sales to be slightly higher due to recent contract awards relating to the government's MRAP fleet.
The company projected sales to be slightly higher than due to a recent new vehicle contract award, additional refurbishment and upgrades of government owned MaxxPro vehicles and technical support services.
InND said they expect their U. DOD Inspector General[ edit ] In third quarterNavistar Defense said it received a subpoena from the United States Department of Defense Inspector General asking for documents related to the sale of some independent suspension systems to the government.
Navistar Defense said it would comply.International Trucks offers a complete lineup of trucks including the HX Series and LT Series. It's Uptime, and we deliver solutions to help customers succeed.
How to Build a Brand Internationally: What a Global Brand Is In starting a new business or seeking to increase growth at your current business by expanding into international markets, establishing.
The Brand Rankings, Top 30 International Brands - by Drinks International Millionaires Supplement The Brand Rankings, Top 30 International Brands - by . Whatever the job, there's an International Truck that's built for it.
Explore models, view current inventory, or build your own truck. international brand meaning: the name on a particular product that is known and used in more than one country. Learn more. Navistar International Corporation (formerly International Harvester Company) is an American holding company, that owns the manufacturer of International brand commercial trucks, IC Bus school and commercial buses, Workhorse brand chassis for motor homes and step vans.